Take the time to write a blog about a new product or service your business offers. It will help your audience understand what sets the new product or service apart from similar offerings that are currently available.
By providing real life applications, you’ll elevate the relevance of your products and services, and it will help your readers connect your brand to their own lives.
Don’t be afraid to use your eCommerce blog as a sounding board for soon-to-be released items. Providing a bit of information will attract some consumers’ interests early and will pave the way for the opportunity to pre-order or test your product or service. In your blog, discuss the benefits of pre-ordering gifts for special occasions and holidays.
Instead of just listing your upcoming sales, give your readers a reason to come back. Try including a unique link only available on the blog that will offer a preview exclusively for your blog subscribers. They can see the future sale items with their reduced prices, and you can track their interactions.
