Blog posts are a great outlet to demonstrate a product or service in a non-traditional way. Using eCommerce product videos to show your product in action – like how it works, its uses, the process of assembling the product, etc. – will give your readers hidden gems of knowledge that will both impress and empower them.
In your blog, discuss ways you to use your products other than how they are intended. Is there an opportunity for another industry to use your products? You may discover that your customers use your products in ways you’ve never imagined.
Review your products with an open and honest approach. Articles written with both positive and negative points will be respected more by your customers and ultimately lead to higher sales. Readers want you to interact with them honestly instead of as a salesperson.
