Do your customers often ask common questions? Even if your website has a frequently asked questions (FAQ) page, use a blog post to answer them. If you don’t have a FAQ page, then your FAQ blogs will help you create one.
Consumers want to save money while businesses want to make it. Make a post with tips on how to save money by shopping online. Show your customer your insights for universal topics like how shopping online has specific benefits at holiday time.
Get creative with blog posts highlighting great customer testimonials. A powerful approach is to turn a customer’s product review into a blog post. Empower your customer to become part of the community by including them in the conversation.